Google interactive glasses arrive in earnest, real world pales in comparison
Until now, Google’s legendary Glasses have largely been something for Sergey Brin to wear ostentatiously about town, making everyone wonder what he’s secretly doing behind those things.Tags: data...
View ArticleBig data and mobile - from hype to hands-on
The big hype around big data is over. That’s the good news that Gartner’s 2014 Hype Cycle for Emerging Technologies delivered. After dominating headlines for years, it has passed the ‘Peak of Inflated...
View Article12ahead Disruptor: Gleam
The process of starting up a business is complicated, exciting and surprising. It’s the latter part of these three things that have sparked our interest in Gleam and selected them to be our latest...
View ArticleDynamic pricing and targeting drives Portland Trail Blazer tickets sales
Marketing basketball tickets is a competition-heavy arena but Portland Trail Blazers have found a formula to drive ROI up to 700%.The basketball team used real-time data to inform dynamic pricing and...
View ArticleOnline retailers are short changing us on personalisation
With Amazon able to burn billions on technology to enhance the experience it offers to customers, it is no wonder that traditional retailers that need to turn a profit are unable to keep up.This is the...
View ArticleDentsu: Creativity is a cure for health
Speaking at Spikes Asia last week, Dentsu planning director Masaya Shimizu took to the stage alongside Takanori Takebe, associate professor at Yokohama City University Graduate School of Medical...
View ArticleOgilvy: Big data vs big creativity
As Tham Khai Meng took to the Adara Stage at the Hard Rock Cafe in Times Square, New York City on Monday, the first day of Advertising Week 2014, one question crossed his mind. Ogilvy & Mather’s...
View ArticleShazam & Lovato team up again, proving live music's reliance on fan-power
The entertainment industry is wising up to how to give audiences what they want. Using data to define what is trending and then tailoring events to the demand is becoming more commonplace, with digital...
View ArticleQ&A: Dennis Crowley on how Foursquare is evolving for brands
Earlier this year, Foursquare announced that it was splitting its service in two based on clear polarisations between usage. Speaking to 12ahead at the Festival of Media LatAm, Fourquare founder Dennis...
View ArticleComScore founder warns brands to ditch their bad old habits
The founder of respected research company comScore has warned that brands and agencies are using outdated methods of measuring the impact of digital campaigns.Gian Fulgoni, co-founder and executive...
View ArticleEllo converts to Public Benefit Corporation to safeguard no ad promise
New social network Ello has gained notoriety and significant funding in a short amount of time thanks to a commitment to not monetise the website from ads or selling data. The business has strengthened...
View ArticlePrizm learns your musical tastes
A connected device has just hit its Kickstarter funding target, with the community seemingly positive about its promise to create a personalised connected music experience for the home.Prizm is a...
View ArticleKrux Doubles Revenue in 2015, Extending Market Leadership Position
On January 7, Krux, the industry leading data management platform, released a summary of its 2015 performance, highlighting a doubling of revenue year over year, a rapidly expanding client roster, and...
View ArticleElevate Your Innovative Campaigns with Insight
The importance of collecting the right data, and more importantly, knowing what to do with it, is nothing new, but the breadth of innovation resulting from the increasingly sophisticated use of data...
View ArticleHow Digital Marketing Will Change in 2016: What Marketers Need to Know Now
While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly...
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